A selection of McGhee's most popular products.
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Reduced Fat Pies
The new product development team have been working with Pars Foods towards reducing the fat content of a Scotch Pie and have come up with a product which has been analytical tested and the results are quite remarkable.
Analytical reports confirm the reduction of fat content by a minimum of 40% and also a reduction to within guidelines for salt content.
The target market, initially, shall be education departments, health board, and football stadia.
The football stadia will help give the clubs a product to sell to fans which will have a positive spin rather than the negativity which surrounds fast food on a daily basis.
Schools and local authority establishments will be able to offer again, a real lunch time favourite, which kids leave by the hundreds to buy on the High St every day, this will help the overall uptake of school meals and the spend per head, crucial to some local authorities.
By comparison a bag of crisps will have 25grms per 100grms as opposed to the 4.9 grms per 100 grms in the Reduced Fat Pie.
This product is giving the public a favourite traditional snack which ticks all the boxes in the guidelines set out for school meal requirements.
The response from taste panels has been the most positive that we have encountered in years and Chefs and Catering Managers alike have been astounded that we have a product which retains the flavour and taste, whilst reducing the fat & salt levels.
We have found it best to ask people to try our new recipe and then inform them of the fat reduction, some people are genuinely shocked when we tell them, the Sausage Rolls are actually a better tasting product than the original!
A marketing campaign has been lined up to promote these, this will include Radio ad’s and a poster campaign, and McGhee’s Bakery are keen to mention as many companies, football clubs and local authorities as possible when we do our press launch in the Autumn to give them as much coverage as possible to encourage their customers to purchase the new product.
We would encourage you to try these products, we are confident that we can help customer spend and footfall in all the target markets mentioned.
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Scotland's Best Crispy Rolls
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