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Case Studies - The One-O-One Group
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Glasgow City Council
The One-O-One Group
Retail, Public Sector and Catering Establishments |
The Challenge
Following a strategic review, the One-O-One Group decided to convert an operating division of the group’s retail portfolio, the One-O-One chain, from purely off-license drinks sales to general convenience stores in order to broaden their local area markets.
Within this realignment, One-O-One required a reliable supplier of bakery products and whilst having had initial discussions with a competitor, decided after a comprehensive presentation by McGhee’s sales team to partner with McGhee’s and develop a multiple outlet order for rolls and morning goods, some bread and pre-packed cakes.
In discussions with the customer, McGhee’s were able to empathise with the family owners of
One-O-One due to the similar nature of McGhee’s ownership and the committed ‘hands on’ ethos within the business.
After securing the One-O-One order, McGhee’s allocated dedicated logistics to service deliveries to the thirty shops in the chain and scheduled delivery times to interface with shop opening hours.
McGhee’s also provided branded point of sale displays and advertising and have regular dialogue with One-O-One on promotions and marketing.
Benefits to the Customer
From initial deliveries, One-O-One have trebled their sales of bakery goods over a five month period and expanded the range of product procured from McGhee’s to include bulk bread.
The established strength of the McGhee’s brand gave added credibility to One-O-One's new venture, and the range and reliable distribution network has allowed One-O-One to expand direct sales of bakery products and ancillary sales resulting from customers coming to the shops specifically to buy McGhee’s products.
A true working partnership exists between the Companies and McGhee’s are pro-active and responsive to all One-O-One interests and initiatives.
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